Category: Music Marketing

4 Music Business Articles You Should Read – Feb 12, 2016

4 Music Business Articles You Should Read – Feb 12, 2016 4 MUSIC BUSINESS ARTICLES YOU SHOULD READ – FEB 12, 2016

Some big news in the music business the past two weeks. As usual, an article or two that involves streaming, plus an article about teen preferences and a fun one about the most popular Valentine’s Day songs on YouTube. Here we go… RIAA Changes Album Award Methodology For Gold & Platinum Program Some major news […]

5 Music Business Articles You Should Read – Jan 29, 2016

5 Music Business Articles You Should Read – Jan 29, 2016 5 Articles You Should Read

Streaming continues to dominate the music industry conversations this week. Here are some of the latest articles highlighting the latest happenings with the ever-changing the streaming phenomena. Spotify launches video shows on iPhone and Android Unsurprisingly, Spotify is solidifying its position as the leading streaming service by expanding its horizons. Now, the streaming mogul has […]

Five Music Business Articles You Should Be Reading

Five Music Business Articles You Should Be Reading

Streaming and crowdfunding continue to dominate the music industry conversation. Here are some recent major happenings in music business news that you should be up on: 71% of All Music Listening Is Now Free, Study Estimates In the ongoing conversation about artists getting paid fair royalties for their music this should turn some heads. According […]

Music Business Class Hits The Road

Music Business Class Hits The Road Music Business Class Hits The Road

Even though the class started just two weeks ago, Dark Horse Institute’s Music Business class has wasted no time at getting hands-on experience in the real world of the music industry. Already, the class has had not one, but two site visits to some great venues in Middle Tennessee. The class had an amazing experience at both […]

Four Things Worth Knowing In Recent Music Business News

Four Things Worth Knowing In Recent Music Business News FOUR THINGS WORTH KNOWING IN RECENT MUSIC BUSINESS NEWS

The holidays are over and the music industry is back in full swing. Here are some recent major happenings in music business news that you should be up on: SoundCloud to begin ad-supported and paid tiers Universal Music Group and SoundCloud have announced an agreement that allows UMG’s artists and songwriters to benefit on the […]

Music Business: The Importance of Copyrights and PROs

Music Business: The Importance of Copyrights and PROs MUSIC BUSINESS: THE IMPORTANCE OF COPYRIGHTS AND PROS

Anthony Corder Online Form – Website Blog Form – Music Business Hi everyone, Anthony Corder here, an instructor at Dark Horse Institute. I am looking forward to starting our new Music Business program on January 4th. I’ll be discussing and weighing in on the many conversations going on surrounding revenue and royalties in the music […]

A Few Spots Still Open In Our Music Business Class Starting January 4

A Few Spots Still Open In Our Music Business Class Starting January 4 A Few Spots Open In Our Music Business Class

We have a few openings left in our inaugural class of the Dark Horse Institute’s Music Business program beginning January 4. During this 12-week program, you’ll learn about and experience the inner workings of Artist Management, A&R and Record Company Operations, Booking and Touring, Marketing, Promotion, and Music Publishing. Taught by both myself, Tom Willett — indie label […]

Music Business: How Playlists Have Become The New Secret Weapon For Exposure

Music Business: How Playlists Have Become The New Secret Weapon For Exposure HOW PLAYLISTS HAVE BECOME THE NEW SECRET WEAPON FOR EXPOSURE

Whether you manage a band or artist or you are the artist yourself, you’re probably after one thing: more exposure for your music. I was catching up with a friend of mine the other day who works at Warner Records here in Nashville. As we started talking about new music and discovering new artists he […]

Music Business: Fostering the Artist-Fan Relationship in the Digital World

Music Business: Fostering the Artist-Fan Relationship in the Digital World FOSTERING THE ARTIST FAN RELATIONSHIP IN THE DIGITAL WORLD

Once upon a time, rock stars were, well, rock stars: untouchable demi-gods who came down from their lofty positions to play concerts and grant interviews for us regular mortals to experience. And while that’s still mostly true today, Taylor Swift and Wayne Coyne (The Flaming Lips) now comment on fans’ Instagram pictures and Taylor writes […]

Being a Recording Arts Graduate is Anything But a Piece of Cake

“And Let us Eat Cake!” After a heartfelt commencement ceremony, the honored guests will soon realize that being a recording arts graduate is anything but a piece of cake. In fact, it’s what all graduates must do during their first year after graduation that paves the foundation for success in the music industry. Some graduates will immediately […]

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