Over the last decade, social media has exploded. I don’t think anyone thought it would play as large of a role as it has in the modern world as we know it today. Contrary to many individuals’ personal opinions regarding the subject, social media for musicians is one of the most valuable assets for marketing.
3 Steps To Get Placed On Spotify Playlists With the musical revolution of digital streaming services becoming the new norm in which the majority of the population consumes music, there has been a massive shift in how music is distributed. With numerous platforms to choose from, millions of listeners are only clicks away from finding […]
Here Are The Steps To Starting Your Own Independent Record Company UNDERSTAND YOUR WHY? So you want to start your own record label. There has never been a better time to create your own independent record company in the history of the music business. We now have the technology, education, and resources to do exactly the same […]
In this week’s edition of Music Business Monday, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to Negotiate a Performance Rider. So you’ve got a gig. Now you need to create a performance rider to address the items not covered in the Performance Agreement. The venue should agree to specifics relating […]
In this week’s edition of Music Business Monday, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to Negotiate a Performance Agreement. Before you start booking, make sure that you have a performance agreement. Are you looking to tour with your band and play various sized venues? Before you start booking, make […]
In this week’s edition of Music Business Monday, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to get a booking agent. After booking yourself, it might be time to get a Booking Agent. Once you’ve developed a local and regional following, it might be time to get a booking agent. The […]
In this video, Robin Crow, founder and CEO of Dark Horse Institute, talks about how to get gigs and why they are important. Building Your Following With Gigs Is A Must. Getting in front of a live audience is the best way to promote yourself and build loyalty. You can book gigs yourself, or you […]
In this video, Robin Crow, Dark Horse Institute founder and CEO, explains the difference between a legitimate record deal and a scam. Real Record Deals Pay You to Play Understanding the caveats of contract negotiations before signing with your first label is paramount to a successful music career. One of the many pitfalls first-time recording […]
The global downturn in the music industry may finally be over Exciting news! A major investment bank has declared the music industry is back on track, at least in Sweden and Norway. But, the gist is that these countries are leading the way for the future of the music industry, and that’s not a crazy […]
What’s Next for Music Streaming? Music streaming increased 100% from 2014 to 2015 and show no signs of stopping. The conversation continues to dominate the music business. Dave Van Dyke makes some well-informed predictions on the future of streaming, including Pandora’s big moves outside of streaming, increased revenues overall (that will hopefully be passed on […]
