How to make your songs sound better in iTunes

An Engineer friend of mine shared an interesting video with me.  The video is by Ian Shepherd of http://productionadvice.co.uk/.  Ian illustrates why the loudness wars are destroying the quality of music in digital playback.  Using several U2 reference pieces over the past 30 years, Ian shows us why it’s important to mix your CD’s as dynamically, not loud, as possible.  It’s a fun technique you can do on your own at home as well.

More importantly with itunes being one of the largest digital music retailers in the world, he shows you how mixing your songs too loud can take away any dynamic and sparkle when hosted on the site.  He uses not only the auditory samples but also creates a cool visual example of how the loudness wars are destroying mixes.